What are SEO strategies? Simply put, these are techniques and tools to optimize a web site in order to achieve high search engine rankings. There are SEO services in the service menus of SEO companies however it is also possible to develop one’s SEO strategies for a personal or business web site. Either way, there are some guidelines that should serve as points of reference. Of the many elements that greatly influence the flow of website traffic as well as the rankings in major SERP, two would have to stand out: page content and link development.
Most major search engines are spider driven and this is not talking about pest control. Search engine spiders can only recognize text. They evaluate the page contents of a particular web site in order to categorize it, and will rank the site based on specific keywords or key phrases when browsers do real time search. This explains why keywords and key phrases assume primary importance in achieving natural search engine placement-and this is at the core of SEO strategies.
A web site’s placement or count in a spider driven search engine is obtained from, among other variables, link popularity (it is important to emphasize here that link development is one of the many effective SEO strategies out there). This is because spider driven engines travel across the Internet through links from a web page to another. The more sites that are linked to a particular web site, the more the search engines have the impression of the apparent importance of the content in its pages. Link exchange is a give and take process between web sites, and can be counted as one of the most essential SEO strategies readily available and widely used thus the SEO consultant and client should give major effort to link development.
When using the many SEO strategies available, one should also be careful. Web sites (and those who manage and maintain these) should exercise caution and discriminate when linking with other sites. For instance, linking to a site of different genre would serve no purpose. It might give real time search a boost, but not the targeted traffic that a specific web site may require. It would be best to link to websites with related themes and to get links only from credible and high quality sites.
After employing these essential SEO Strategies to a web site it should experience steadily increasing targeted traffic, then obviously means that the combination worked. But even with SEO strategies in place, crafting search engine-friendly web designs, or upgrading existing web sites, also contribute to high SERP rankings. This though is not a simple matter, and is best left to SEO professionals and consultants possessed with the necessary technical and creative skills. For newbies in SEO strategies, it is advisable to be in the look out for forum postings. The exchange of ideas is always healthy under any circumstances, and it is a good place for tips, suggestions, and the latest issues of interest concerning SEO strategies.